Rimmel London Kind and Free Mascara - 001 BLACK

Rimmel London Kind & Free Mascara in 001 Black offers bold lashes with a conscience. Formulated with 99% natural-origin ingredients, it's kind to lashes, eyes, and the planet. This mascara delivers rich, buildable volume and definition without clumping or flaking. The ultra-black pigment enhances your natural lashes with depth and intensity. Its plant-based brush glides smoothly, lifting and coating each lash from root to tip. The lightweight, nourishing formula keeps lashes soft and flexible throughout the day. It's infused with conditioning ingredients like shea butter and biotin to support lash health. Perfect for sensitive eyes, it's ophthalmologist-tested and fragrance-free. This clean mascara is also 100% vegan and cruelty-free. Designed for comfort, it wears beautifully without smudging or irritation. Ideal for a natural daytime look or layering for extra drama. The sleek tube is made from recycled materials, aligning with sustainable beauty. Whether you're going green or just going glam, Kind & Free makes it easy. Embrace bold lashes and better choices with every swipe. Rimmel proves that conscious beauty can still deliver powerful results.

Clean & Vegan Formula

Free from animal-derived ingredients, parabens, and mineral oils. Kind to both your lashes and the planet.

Nourishing Lash Care

Enriched with biotin and shea butter for healthy-looking lashes.Conditions as it defines.

Ultra-Black Intensity

Deep black pigment for bold, defined lashes.Enhances eye shape and contrast.

Buildable Volume & Length

Flexible brush reaches every lash without clumping.Customise your look with easy layering.

Eco-Friendly & Ethical

Cruelty-free and ophthalmologist-tested.Tube made with recycled materials.